I get this every now and then. Yes, in part because it's got woodland critter mascot and I can imagine for myself that it's furry to support my already existing tastes. Fortunately it also happens to be delicious and special, and look how much it costs ($CAD to be clear)! so I don't get it often.
I'm no cheese expert but it's not quite like any other cheese I've tried. It's essentially solid cheddar, but it's got a bit of crumble to it despite an obvious moist quality. Most noticeable when you eat it is there's these very fine and soft grits in it, but if you take time to focus on them, it'll all melt in your mouth before you can place anything, it's great. Their site says they're calcium crystals:https://www.beltonfarm.co.uk/our-brands/red-fox/
"This delicious handcrafted russet-coloured cheese has a cunningly unexpected crunch. The subtle crunch comes from the naturally occurring calcium lactate crystals which form as the cheese matures."
It's pretty rich. So it's great to top a burger or two, in an omelette, or on your french toast if you're feeling fancy. But I wouldn't say, top a whole pizza with it: I'd get sick the cheese for while before I'd get to the end of that pizza.
If I ever visit England, I'm stopping by the actual farm to slap down £88 for two of these:https://www.beltonfarm.co.uk/product/ultimate-cheese-box/